Adrienne Matthews

Partner, Middle East And North Africa (mena) at SYPartners

Adrienne is passionate about designing systems that solve problems for people, drive positive value, and influence culture.

For over 15 years, Adrienne has helped organizations articulate their purpose, imagine new visions of the future, and build the capability and coalitions to make that future real. With deep roots in brand strategy, human-centered design, storytelling, and a passion for systems thinking, Adrienne has partnered with multidisciplinary teams to drive product and experience innovation and to implement organizational change inside some of the world’s brightest brands—including Starbucks, The Bill & Melinda Gates Foundation, Nestlé, and M·A·C Cosmetics.

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