Lorena Martinez Garcia

Lorena Martinez Garcia is a seasoned professional in media buying and campaign management with extensive experience in optimizing marketing strategies across various digital platforms. Currently serving as Sr. Media Buying Team Lead and Senior Campaign Manager at System1 since March 2018, Lorena excels in managing multiple marketing accounts, including Facebook, Google AdWords, and Bing Ads. Prior to this, Lorena worked at Qool Media from July 2016 to February 2018 as a Campaign Manager, refining marketing strategies for multiple website properties, and earlier as a Content Marketing Specialist focusing on ad creation and audience growth. At Qool Media, experience also includes a role as Translation Coordinator where translation requests in multiple languages were managed effectively. Lorena began professional pursuits with internship experiences at Ignacio Saenz Carrillo de Albornoz law firm and the United Nations. Educational credentials include Bachelor of Laws degrees from Universidad de La Rioja and Università di Siena.