Reem Ezzat

Director Of Performance Marketing Unit at TAC UNIVERSE

Reem Ezzat has a diverse work experience in various roles within the digital marketing and media buying industry. Reem started their career in 2014 with a short-term role in customer service at Bank Audi - Egypt. In 2014, they also participated in the cross-country competition called The Quest by Unilever as a trainee.

From 2015 to 2017, Reem worked as a social media specialist at Dar Atadawulat, where they developed social media calendars, strategized campaigns, and maintained the company's social media presence.

In 2017, they joined NtamTech as a senior social media specialist, where they continued to develop social media calendars, strategize campaigns, and maintain the company's social media presence.

In 2018, Reem worked as a digital marketing consultant at Pimula Agency, where they analyzed competitor pages, provided updates on digital marketing campaigns to clients, and delivered strategic marketing programs.

From 2018 to 2019, they worked as a social media marketing team leader at QTM Digital Marketing, where they analyzed and reported campaign results, implemented social media strategies, and developed marketing content.

In 2019, Reem joined Andalusia Group for Medical Services as a digital marketing specialist and later became a senior digital marketing manager. In these roles, they created and deployed social media content, directed high-value marketing programs, and implemented marketing automation tools.

From 2019 to 2021, Reem worked at NtamTech as a senior digital media buyer and planner, where they maximized ROI of advertising campaigns and continually analyzed performance, response rates, and results.

In 2021, they joined New Horizons Computer Learning Centers as a digital marketing instructor.

Currently, Reem is working at TAC UNIVERSE as the director of the media buying and planning unit, where they oversee the unit's operations and strategic decisions.

Reem Ezzat began their education in 2011 at Alexandria University, where they obtained a Bachelor's degree in Business Administration with a specialization in Marketing in July 2015. In August 2015, they pursued a Mini MBA program from the Faculty of Engineering at Alexandria University, Egypt.

Throughout their career, Reem has also obtained several additional certifications to enhance their skills. These include certifications such as Google Ad Fundamentals, Google Search Ad Certificate, and Google Display Ads, all obtained in September and October 2018. In June 2012, they obtained a Quick Books certification from Alexandria University.

More recently, Reem has completed various professional certifications. In January 2022, they received the Tiiktok Ads Certifications from TikTok. Reem also obtained certifications in Sales and Persuading from MasterClass in July 2022 and Foundations of Project Management from Google in August 2022. Additionally, they completed the Apple Search Ad certification from Apple in September 2022.

In April 2023, Reem obtained two certifications: Project Management Skills for Leaders from LinkedIn and The Trade Desk Edge Academy Certified: Executive Program from The Trade Desk.

Overall, Reem Ezzat has a strong educational background in Business Administration and Marketing and has consistently sought further certifications to expand their skill set and stay updated with industry trends.

Links

Previous companies

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Timeline

  • Director Of Performance Marketing Unit

    August, 2023 - present

  • Head Of Digital Media Buying And Planning Unit

    January, 2022

  • Digital Media Planning And Buying Supervisor

    May, 2021

  • Senior Media Planning And Buying

    February, 2021

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