Justine Latulipe

Justine Latulipe is a Paid Team Manager at Tadpull. Prior to this, they worked as a Digital Marketing Strategist for Pinhole Press from January 2021 to February 2022.

Justine has extensive experience in both organic and paid digital marketing channels. On the organic side, they have implemented website updates and assisted with new product setup. Justine has also initiated a new reviews program that earned hundreds of five-star reviews and increased on-site conversion rates by 5%.

On the paid side, Justine has focused on Google and Bing Ads, Facebook Ads and Pinterest Ads. Justine has managed campaign setup, measured performance, executed A/B tests and provided creative direction. Thanks to their efforts, Google Shopping return on ad spend improved by 52% and conversion rates increased by 63% in Q4 ‘21.

In addition, Justine has also spearheaded growth via new digital channels, including Etsy and Amazon. Justine has executed the entire setup including shop pages, listings, keyword research and optimization, order fulfillment and customer support. In six months, Etsy grew to a $10k per month channel and in three months Amazon grew to $4k per month.

Justine Latulipe has a Bachelor's Degree in Public Relations/International Relations from Syracuse University. Justine also has certification from Google in Google Ads Measurement Certification, Google Shopping Ads Certification, Google Ads Video Certification, Google Ads Search Certification, and Google Analytics Individual Qualification. In addition, they have certification from Microsoft in Microsoft Ads.

Grace Kimball - Paid Channel Specialist, Kasey Schultz - Paid Channel Associate report to Justine Latulipe. Justine Latulipe reports to Jake Cook, President & Co-Founder. Justine Latulipe works with Michelle Schraudner - Client Success Manager, Eulalie Cook - Chief Data Officer & Co-Founder, and Jenny Mueller - Director of Sales & Partnerships.