Lauren Rock

Event Marketing Manager at Taffy Event Strategies

Lauren Rock is an accomplished event marketing professional with extensive experience in strategic communication and marketing roles. Currently serving as the Event Marketing Manager at Taffy Event Strategies since October 2022, Lauren has previously held significant positions such as the Head Communications Manager at Fostering Hope, where a successful data-informed strategy led to a 12.5% conversion of one-time donors to monthly donors. Prior experience includes working as a Regional Training Liaison at Bain & Company, where communication improvements increased trainer rates by 5%, and as a Compliance & New Hire Training Coordinator at Stearns Lending, where a bi-monthly newsletter was created for company-wide distribution. Lauren's marketing expertise is highlighted by a notable achievement as Marketing Manager at Informa Markets, where a data-driven marketing plan generated $1 million in attendee revenue. Educational background includes a Bachelor of Arts in Communication and Media Studies from Southern Methodist University.

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