RS

Renée K. Samms

VP, Client Strategy at Tagger

Renée K. Samms has a diverse and extensive work experience spanning over 15 years. Renée K. is currently serving as the VP of Client Strategy at Tagger, an influencer marketing and social listening platform. In this role, they utilize their expertise in discovery capabilities, research, analytics, and customizable reporting to help brands, agencies, and media companies plan and measure the success of their campaigns.

Prior to their current position, Renée worked as an Executive Strategist at an undisclosed company from 2020 to 2023. Renée K.'srole involved developing and implementing strategic plans to achieve business objectives.

From 2018 to 2020, Renée held the position of Vice President of Digital 360 at Known. Here, they demonstrated their capabilities in digital marketing by overseeing various projects and driving the company's digital presence.

Before joining Known, Renée worked as a Digital Marketing Executive Strategist from 2017 to 2019. During this time, they provided focused consulting services in areas such as digital media, cross-platform strategy, branded content, influencer marketing, and data-driven strategic offerings to clients like Lebron James Ventures, Insomniac, and Stun Creative.

Renée's earlier roles include Head of Strategy & Partnership Development at Reelio from 2015 to 2017, Director of Brand Strategy & Content Development at Maker Studios Inc from 2013 to 2015, Director of Partnership Strategy & Operations at Fullscreen, Inc from 2012 to 2013, Sr. Media Planner at 4D, Publicis Groupe from 2010 to 2012, Account Manager at Amazon.com from 2008 to 2010, and Manager of Theatrical Marketing at Lionsgate from 2006 to 2007.

Renée K. Samms attended the USC Marshall School of Business from 2002 to 2006, where they earned a Bachelor of Science degree in Business Administration with a concentration in Marketing & Advertising. During the same period, they also attended the USC Annenberg School for Communication and Journalism, where they studied Communication and Media Studies.

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Timeline

  • VP, Client Strategy

    March, 2023 - present