Li Y. has a diverse work experience in marketing and clinical trials. Most recently, from 2021, Li has been serving as a Senior Marketing Manager for Clinical Trials at Tai Mei Medical Technology. In this role, Li is responsible for implementing a multi-channel marketing strategy, including digital transformation and social media. Li has also been involved in the development and promotion of various products, such as the DCT Taimei Decentralized Clinical Trial Platform and the iRMS Remote Monitoring System. Li has successfully signed contracts with local research centers for the iRMS project at a rapid pace.
Prior to this, Li worked as a Marketing Manager at Cimpress from 2018 to 2021. Here, Li provided pre-sale support, conducted market research, and developed competitive strategies. Li also facilitated project processes and collaborated with different departments to ensure smooth timeline adherence.
From 2016 to 2018, Li held the position of Head of Marketing at GISI INFO, a SaaS solution provider in the human resources industry. Li's responsibilities included presales activities, brand building in the Chinese market, and managing online strategies for new brand development.
Earlier in Li's career, from 2012 to 2016, Li worked as a Marketing Manager at Veeva Systems. Here, Li managed digital marketing efforts for clients such as Novartis, Merck Sharp & Dohme, Johnson & Johnson, and Sanofi. Li was also responsible for maintaining the official website of the company.
Overall, Li Y. has demonstrated expertise in marketing and clinical trials, with a focus on multi-channel strategies, brand development, and digital marketing.
Li Y. has a diverse education background. In 1936, they studied Electrical Engineering and Telecommunication Engineering at Shanghai Normal University, where they earned a bachelor's degree. In 2021, they began pursuing a Master of Science degree in Global Production Engineering at Technische Universität Berlin. Additionally, they are currently studying Engineering Management at East China University of Science and Technology.
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