Lichao Zheng

Lichao ZHENG is a seasoned professional in international business development and marketing, currently serving as Managing Partner China at TAKEOFF, a multi-disciplinary marketing agency specializing in entertainment sectors such as video games and cinema since June 2017. Prior experience includes roles at Business France as a Trade Advisor in Technology & Services, supporting French companies in South China, and at Beijing Trust&Telecom Technology Development Co., Ltd., where responsibilities included analyzing consumer requirements and developing strategic product plans. Lichao also held positions at ERAI, focusing on the Chinese market for French clients, and began a career with internships in tourism and event organization. Lichao ZHENG holds a Master's degree in Communication des Organisations from Université Jean Moulin (Lyon III) and a Licence de droit in International Politics from Zhongnan University of Economics and Law.