Aniruddha Dey

Aniruddha Dey is an experienced marketing professional currently serving as Manager of Offline Growth Marketing at Paytm since February 2022, where responsibilities include events management, sales promotions, brand communications, vendor management, market mapping, and performance reporting. Prior to Paytm, Aniruddha held the position of Trade Marketing In-Charge at Sony Electronics from November 2013 to January 2022, overseeing offline and online marketing strategies across various product categories, budget management, vendor relations, and team leadership. Earlier experience includes a role as Assistant Manager of Marketing at IFB Industries Ltd, where responsibilities encompassed executing campaigns and events, marketing operations, and team management. Aniruddha's career started with internships in prestigious hotels and a brief project at Amway India. Aniruddha holds advanced degrees in marketing and finance from reputed institutions, strengthening a diverse educational background in hospitality management and secondary sciences.