Veridiana Bonafin Dias

Veridiana Bonafin Dias is a seasoned professional in product and brand management, currently serving as a Senior Product/Category & Brand Manager at TALLY WEiJL since October 2021, where leadership encompasses the product strategy for the athleisure and jersey team across all channels. Prior experience includes notable roles such as Senior Merchandise Product Manager for the Kids Division at Lojas Riachuelo from March 2018 to March 2020 and Buyer/Merchandise Product Manager for Sports & Fashionwear at Lojas Renner from September 2010 to August 2017, driving product and brand strategies for one of Brazil's largest clothing retailers. Early career experience includes a Management Trainee position at C&A from February 2008 to January 2009. Educational credentials comprise a degree from FGV - Fundação Getulio Vargas and a program completion at Duke University in 2020. Veridiana's expertise encompasses trend research, product strategy development, pricing strategies, supplier negotiations, KPI management, and cross-functional team leadership.