Nikkilä Tea

Nikki Lambert currently serves as the Vice President of Global Commercial Partnerships at Universal Music Group, a position held since November 2023. Prior to this role, Nikki was the Chief Marketing Officer at Popsa from June 2021 to June 2023, where significant advancements in memory printing accessibility were achieved. Earlier experience includes serving as Chief Marketing Officer at MelodyVR from December 2016 to December 2020, contributing to the transformation of live music through immersive technologies. As Senior Marketing Director - International at Spotify from July 2011 to September 2016, Nikki played a pivotal role in the company's explosive growth in global markets and subscriber numbers. Nikki's career began at Virgin Group, where a tenure from March 2000 to July 2011 included leading brand and marketing initiatives across multiple disruptive sectors. Education was completed at St Mary Redcliffe & Temple School.