Nikki Carlyle

Nikki Carlyle is an experienced analytics professional currently serving as the Director of Analytics at Tandem Theory since June 2024. Prior to this role, Nikki worked as an Insights Director at Ansira from February 2017 to June 2024, where responsibilities included analyzing customer data and providing insights to leadership. Nikki's earlier positions include Marketing Database Manager and Direct Marketing Specialist at Sally Beauty, where tasks involved planning and executing direct mail and email campaigns, as well as monthly reporting on channel and loyalty metrics. Nikki also held the position of Marketing Coordinator at Wisteria and Territory Manager at Plustar, Inc. Nikki earned a Bachelor of Business Administration (BBA) in Marketing from the University of North Texas.