Arthur Swanberg

Arthur Swanberg has a solid background in ecommerce and digital marketing. Arthur currently holds the position of VP, Chief Marketing Officer at Tangent since May 2023. Prior to this, they were the Director of DTC at The Legacy Companies from August 2021 to April 2023, where they managed eCommerce operations and digital marketing for multiple brands. Arthur also served as a Board Member at High Street YMCA from January 2019 to April 2023.

Arthur has extensive experience as an Ecommerce Consultant, working with various consumer packaged goods (CPG) companies to develop ecommerce strategies and marketing initiatives. This includes managing platforms such as Amazon Vendor/Seller Central, Big Commerce, and Shopify, as well as implementing SEO, PPC, social media, email marketing, A+ content, and affiliate marketing. Arthur worked in this role from February 2019 to August 2021, during which they served clients in the beauty, pet food, and bird feeder industries.

Before that, Arthur was the Director of eCommerce at Beauty Brands from March 2015 to February 2019. Here, they managed all aspects of their eCommerce operations for a 60-store chain and online platform with over $100M in revenue. Arthur was also the General Manager of eCommerce at Pevonia International LLC from October 2011 to March 2015, overseeing consumer initiatives for luxury skincare products.

Arthur's earlier experience includes working as an eCommerce Consultant for Total Beauty Media, PCA Skincare, and The Fairest from January 2009 to October 2011. Prior to that, they held the position of President and COO at Dermstore from March 2005 to January 2009, where they successfully transformed the company into a leading ecommerce retailer of premium skincare and cosmetic brands. Arthur also served as the Director of Strategy and EVP Client Services at Heartbeat Digital from May 2003 to March 2005, where they developed online marketing and ecommerce strategies for Fortune 500 companies and managed sales and service for all clients.

Arthur Swanberg earned a Bachelor of Science degree in Accounting from the University of Kentucky. Arthur also completed a Master's in Marketing at Northwestern University - Kellogg School of Management. No specific start or end years were provided for their education.