Brent Allin

Director, Client Strategy at Tangerine

Brent Allin is an experienced professional in client strategy and marketing, currently serving as the Director of Client Strategy at Tangerine since July 2025. Prior to this role, Brent held the position of Director, Cross-Sell at Scotiabank, where responsibilities included driving cross-sell outreach and customer acquisition. Significant experience in the financial services industry was garnered during tenure at American Express, where Brent advanced from Senior Marketing Analyst to Senior Manager, overseeing profitable acquisition strategies and managing various consumer-related programs. Previous roles include Marketing Specialist at HSBC and Marketing Analyst at Suncor, supported by a Harvard Certificate in Leadership Excellence and a Bachelor of Arts and Business in Honours Economics from the University of Waterloo.

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