Brandon is the Director of UX at Taoti Creative, where he rolls up his sleeves to create strong research/product/ engineering/marketing relationships that can identify user-centered insights, drive long-term value for clients, find and act upon moments of surprise and delight, and combine creativity with data to increase brand love. He believes it takes great people and great teams to build great experiences and it is his top priority to care for and encourage all three.
Prior to joining Taoti, Brandon led the Product Innovation team at Tripadvisor Singapore, which is a hybrid of product design and management. One of his favorite things about working in Travel are continually uncovering ways to personalize experiences, creating a sense of place during upper funnel discovery, and finding new ways of developing trust with travellers. He has a background in product/experience design and management and made his way there through digital agencies, startups and his own freelance efforts.
One of Brandon’s strongest skills is his ability to create trust among team members and develop the conditions for discovery, strategy alignment and collaboration across timezones and in the face of global pandemic conditions. He brings with him his strong interest in marketing and data analytics as well.
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