Shah Zaib

Shah Zaib is an accomplished marketing professional with extensive experience in trade marketing and brand activation. Currently serving as the Regional Trade Marketing Manager at Tapal Tea (Pvt.) Ltd. since September 2017, Shah Zaib oversees planning and budgeting of trade activities, coordinates with the sales team, and optimizes trade spending across various channels. Prior to this role, Shah Zaib held the position of National Brand Activation Manager at the same company, managing visibility and execution excellence. Experience includes serving as Head of Client Services at Qube Pvt Limited, where responsibilities included managing major events such as YPO Pakistan 2017 and Redbull Sound Clash 2016. Previously, Shah Zaib was the Manager of Marketing at HUM TV LIMITED, where marketing strategies and campaigns were devised for multiple channels. An early career at Continental Biscuits Limited involved roles focused on brand activation and marketing finance liaison. Educational qualifications include a Mini MBA in Marketing from Marketing Week and a BBA from Karachi University.