Richard Achu, MBA, DipM, ACIM

Richard Achu has over a decade of work experience in various senior roles within the sales, marketing, and distribution functions across different industries. Richard currently serves as the Regional Head for Central Africa at Taptap Send, where they lead efforts to provide reliable and cost-effective remittance services to immigrant communities. Prior to this, Richard was the Chief Sales and Distribution Officer at Free au Sénégal, where they were responsible for developing and managing distribution channels and trade marketing strategies.

Richard also held positions at MTN, Vodafone, Orange Cameroun, and Ecobank, where they demonstrated expertise in sales operations, strategic planning, and market development. At MTN, they served as the Head of Sales Operations and Strategy and later as the Senior Manager for Regional Operations. During their time at Vodafone, Richard served as the Director of Sales and Distribution, overseeing all sales activities and contributing to the executive committee's decision-making. At Orange Cameroun, they were a Senior Manager for Regional Operations, responsible for leading regional marketing, sales, and customer service functions.

Additionally, Richard Achu worked for China Europe International Business School (CEIBS) as a Marketing Manager for Africa, where they managed marketing and student enrollment for the EMBA program. Richard also worked at AC Nielsen as an Associate Director, providing market research and consumer insights for clients in West and Central Africa. Earlier in their career, they served as the Head of Market and Customer Centre at Ecobank and as the Director of Marketing and Business Development at the British Language Centre. Richard began their career as a Spirits Brand Manager at DIAGEO Cameroon Hub.

Overall, Richard Achu's work experience highlights their strong leadership abilities, strategic mindset, and expertise in sales, marketing, and distribution across various industries.

Richard Achu has a diverse education history spanning various institutions and fields of study. In 1997, they obtained a Bsc. (Hons) degree in Accountancy from the University of Buea. Following this, from 2007 to 2009, Richard pursued an MBA in Marketing from the University of Wales while simultaneously completing a Post-Graduate Diploma in Business and Management at the London School of Commerce in London, United Kingdom. In 2008, they also acquired a CIM Professional Diploma in Marketing from the Chartered Institute of Marketing.

In 2017, Richard attended China Europe International Business School (CEIBS) for a program on Accounting for Decision Making, although the field of study is not specified. In 2021, they obtained an Executive Certificate in Managing Sales Teams and Distribution Channels from Harvard Business School Executive Education.

Overall, Richard Achu's educational journey showcases their commitment to professional development and expertise in the fields of marketing, accounting, and business and management.