Jenna Schaetz

Jenna Schaetz is currently the Director of Enterprise Insights at Target, where they drive human-led optimization and strategies in marketing, merchandising, and experience. Previously, Jenna held various roles within Target, including Manager of Marketing Effectiveness and Director of Category Insights, where they led teams focused on consumer-driven strategies. They began their career as a Retail Sales Manager at The Minnesota Daily and later progressed through positions at StarTribune and Marketing Architects, honing their skills in account management and advertising relationships. Jenna is pursuing a degree in Journalism and Mass Communications, with a focus on Public Relations/Advertising and Psychology, at the University of Minnesota.