Julie Swanke

Julie Swanke is an accomplished digital product leader with extensive experience in transforming e-commerce and digital strategies across multiple industries. Currently serving as Digital Product Director at Target, Julie has successfully led global initiatives to enhance item data and content technology, implementing a customer-centric data strategy. Previously, as Digital General Manager and Creative Services Director at Panasonic USA, Julie doubled e-commerce sales through innovative website enhancements and marketing strategies. Julie also spearheaded the formation of the first in-house digital product team at Red Wing Shoe Co., overseeing diverse projects globally, and facilitated the growth of Best Buy's initial digital agile product team. Julie holds a Bachelor of Arts in International Affairs from Florida State University.