Claire McCaskill

Claire McCaskill, MBA has extensive work experience in various roles within the marketing and curriculum planning fields. Starting in 2003, Claire worked at Lowe's Home Improvement as a Market Price Manager, where they managed price and product marketing for a wide range of items. Claire then transitioned to Guilford Technical Community College in 2005, where they served as a Curriculum Planning Coordinator, responsible for planning, research, and analytics for the college's curriculum programs. In 2011, Claire joined Targetbase, initially as an Account Executive and later progressing to Senior Account Executive and Account Supervisor roles, where they focused on pharmaceutical marketing, client services, and project management. Claire'sresponsibilities included CRM, database, and creative project management, as well as implementing loyalty programs. In 2021, Claire joined Merkle as an Account Director, and in 2022, they returned to Targetbase as a Strategy Director. Throughout their career, Claire has emphasized data-driven insights, research, analytics, and fostering implementation of martech enablement, omnichannel experiences, and personalization of content to deliver consumer next best actions.

Claire McCaskill received their Bachelor of Science (BS) degree in Math and Education from North Carolina State University, where they studied from 1994 to 1996. Claire later pursued a Master of Business Administration (M.B.A.) with a concentration in Marketing at the College of Business in East Carolina University from 2008 to 2013.