Geoff Threlkeld

Director, Strategic Business Analysis at Targetbase Marketing, Inc.

Geoff Threlkeld's work experience includes a recent role as Director of Strategic Business Analysis at Targetbase. Prior to that, they held the position of Model Director at Precision Business Solutions, Inc., where they led and managed a team of quantitative modelers and analysts. In this role, they focused on designing, validating, and executing data-driven technical models in the B2B space. Geoff also had extensive experience in distribution and manufacturing, with expertise in category management strategy and implementing data and analytics solutions. Before that, Geoff worked as an Independent Consultant at Davita Healthcare and as a Strategic Marketing Coordinator/Marketing Research Analyst at DaVita. In the latter role, they were responsible for assembling and interpreting market demographic, media, and budget data to support local marketing campaigns.

Geoff Threlkeld completed their education at Vanderbilt University from 2001 to 2006. Geoff graduated with a Bachelor of Science degree, Cum Laude, in the field of Economics and Political Science. In 2004, they also studied Intensive German Language Instruction at the Freie Universität Berlin. Additionally, Geoff holds a certification in WSET Level 3 Diploma, which they obtained from the Wine & Spirit Education Trust in December 2015.

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Timeline

  • Director, Strategic Business Analysis

    June, 2022 - present