Jose Rivera Montanez

Jose Rivera Montanez has a strong background in senior leadership roles within the marketing and advertising industry. Jose is currently the Senior Vice President and Client Relationship Lead at Targetbase, where they are responsible for delivering customer-centric solutions fueled by data, analytics, and marketing automation. Prior to this, they served as the Associate Managing Partner at TBWA\\WORLDHEALTH, where they led strategic planning, launch plan design, and omni-channel digital marketing. Jose also has experience as the Chief Operating Officer and Co-Founder of Social Me Academy, where they implemented commercial strategies to drive growth and executed innovative marketing initiatives. Earlier in their career, Jose held executive positions at Concentric Health Experience, Harrison and Star, and Ogilvy Health, where they demonstrated expertise in developing business strategies, driving digital innovation, and leading global marketing efforts.

Jose Rivera Montanez has a Bachelor of Business Administration (BBA) degree in Marketing/Marketing Management from Universidad de Puerto Rico. Jose also holds a Masters Degree in Marketing/Marketing Management from Northwestern University. In 2009, they completed an Executive Leadership Program Certificate in Organizational Leadership from Babson F.W. Olin Graduate School of Business. In 2012, they obtained a Digital Marketing Certificate from NYU Stern School of Business. Additionally, Jose has earned certifications in Data Analytics from the University of Colorado Boulder in October 2020 and in Elements of Artificial Intelligence from the University of Helsinki in January 2019.