Priyanka Chaturvedi

Campaign Analyst at Targetbase Marketing, Inc.

Priyanka Chaturvedi has a diverse work experience spanning multiple companies. Priyanka started their career at Wipro Technologies in 2009 as a Project Engineer, where they were responsible for understanding the functional requirements of marketing campaigns, developing campaigns based on analysis, creating technical documents, and performing unit testing.

In 2011, Priyanka joined IBM as a Global Automation Marketing Lead - Unica Specialist. Their role involved understanding campaign requirements, providing consultation to stakeholders, improving campaign effectiveness, and analyzing target audience filtering conditions. Priyanka worked with Unica application to create campaign maps flowcharts and provide data analysis.

In 2018, Priyanka worked as a Project Administrator at Saicon, where they were involved in project management. Later that year, they joined Capgemini as an Associate Consultant, contributing to consulting projects.

From 2020 to 2022, Priyanka served as a Senior Project Administrator at Saicon, showcasing their expertise in project administration.

Most recently, Priyanka joined Targetbase in 2022 as a Campaign Analyst, utilizing their skills in analyzing and optimizing campaigns.

Overall, Priyanka Chaturvedi has gained experience in project administration, campaign analysis, and consulting throughout their career.

Priyanka Chaturvedi obtained a Bachelor's degree in Electronics & Communications from Rajiv Gandhi Prodyogiki Vishwavidyalaya. In addition to their formal education, they have also obtained various certifications, including Salesforce Certified Marketing Cloud Email Specialist from Salesforce in January 2023, Microsoft Project 2016 Essential Training from LinkedIn in June 2020, Project Management Foundations from LinkedIn in March 2020, Professional Academy for Health Care Management from America's Health Insurance Plans (AHIP) in March 2019, Advanced SQL for Data Scientists from LinkedIn in March 2018, Content Marketing: Social Media from LinkedIn in March 2018, Learning Email Marketing from LinkedIn in March 2018, Marketing Foundations: Market Research from LinkedIn in March 2018, SQL: Data Reporting and Analysis from LinkedIn in March 2018, and Writing a Marketing Plan from LinkedIn in March 2018.

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Timeline

  • Campaign Analyst

    September, 2022 - present