Shannon Kelly

Group Account Director at Targetbase Marketing, Inc.

Shannon Kelly has extensive experience in account management and client service. Shannon started their career at CMS Inc. in 1991, where they worked as a Sr. Account Analyst for five years. In 1996, they joined Harris Teeter, Inc. as a Promotions Coordinator. After a brief stint at Ivie & Associates, Inc. as a Supervisor Database Marketing, they joined Targetbase in 1997 as an Account Director. At Targetbase, they pioneered the role of on-site CRM specialist and implemented company-wide CRM strategies. Shannon also developed targeted, multi-channel marketing campaigns using strategic marketing principles and consumer insights. Shannon then moved to Javelin Direct in 2007, where they served as a Senior Director, Client Service. Shannon joined Meredith Integrated Marketing in 2010 as an Account Director and later moved to Targetbase in 2012 as a Group Account Director.

The education history for Shannon Kelly begins at the Wilbur O. and Ann Powers College of Business at Clemson University, where they pursued a Bachelor of Science (B.S) degree in Marketing. Following this, Shannon went on to attend the University of Southern California, where they obtained a Master of Arts (M.A) degree in Communication Management. The specific start and end years for both degrees are not provided.

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