Lily Bowron

Lily Heekin serves as the Managing Director and previously held the title of Client Strategy Director at Targeted Victory since October 2021. Prior to this role, Lily gained extensive experience at HSP Direct, progressing from Account Management Fellow to Senior Account Manager. Early career experiences include a Social Media Marketing Intern position at Once Wed, where Lily developed and scheduled content for social media, and a Sales Marketing Intern role at Eli Lilly and Company, focusing on promoting diabetes medication. Education includes a Bachelor’s Degree in Marketing from Auburn University and studies at Reformed Theological Seminary. Additionally, Lily has held internships in marketing and event planning while demonstrating strong organizational and promotional skills throughout early career roles.