Allen Bach has over 20 years of experience in marketing, insights, and analytics. Allen began their career at The Scotts Miracle-Gro Company, gaining foundational experience in marketing and insights. Allen then worked at Wendy's International, Inc, delivering brand building and menu/service innovation insights. Allen later joined The J.M. Smucker Company as the Director of Consumer & Market Insights, leading a high-performing team and contributing to business planning and award-winning innovation. Allen also owned their own consulting company, A-B Insights, LLC, specializing in marketing, insights, and analytics. Currently, they work as the Market Research Lead at Tarkett.
Allen Bach attended The Ohio State University Fisher College of Business, where they obtained a BSBA degree in Finance. Allen then pursued their MBA at the Weatherhead School of Management at Case Western Reserve University, with a concentration in Marketing. Additionally, they have obtained certifications in "PowerPoint: Designing Better Slides" and "Ken Blanchard on Servant Leadership" from LinkedIn.
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