Aaron Hoffman

Aaron Hoffman has a diverse work experience spanning different industries and roles. Aaron is currently the CEO and Founder of Useful Research Inc., a role they took on in January 2021. In addition, they are the Head of Data Products at Taste Labs, where they started in January 2021 as well. Aaron is also a Strategic Advisor at Scenario, starting in August 2021.

Prior to their current roles, Aaron worked as an EVP Statistics & Analytics at Solstice Studios from October 2018 to October 2021. Aaron also served as an Analytics Consultant at Horizon Media from August 2021 to October 2022. Before that, they held the position of Brand Research at Innovation Protocol from January 2021.

Earlier in their career, Aaron worked at Magid, where they had various roles including Vice President of Product Innovation. Aaron joined Magid in March 2011 and worked their way up the ranks, with promotions to Senior Director of Product Innovation in March 2016 and Vice President in January 2017. At Magid, they played a key role in developing and leading research on innovative methodologies for audience and consumer measurement.

Prior to Magid, Aaron worked as a Research Scientist and Consultant at Media Research Labs LLC from June 2010 to February 2011. Aaron also served as a Research Scientist at the University of Texas from October 2007 to February 2011.

Aaron's early career experience includes working as a Graduate Research Scholar and Instructor at New York University from June 2001 to September 2007.

Overall, Aaron Hoffman has extensive experience in research, analytics, and data products across multiple industries.

Aaron Hoffman attended North Hollywood High School from 1992 to 1996. Aaron then pursued a Bachelor of Science in Cognitive Science and a Bachelor of Arts in Russian Language and Literature at UCLA from 1996 to 2001. Following this, Aaron earned a Ph.D. in Experimental Psychology from New York University, completing their doctorate from 2001 to 2007.