Roger Villanueva is a food and beverage innovation specialist at Tastewise since November 2024, with a diverse background in sales and business development. Previously, Roger served as Specialist in Sales at Tech Consulting and as a Manager of Development and Expansion at Uployal, where responsibilities included developing customer loyalty programs and implementing CRM and mobile applications for clients. Roger has also held various sales development roles at The Point Company, Butterfly.ai, and Ventiv Technology, focusing on identifying and nurturing business opportunities through research and outreach strategies. Earlier experience includes a sales representative position at Amstar DMC and a members coordinator role at Unlimited Vacation Club. Education was completed at Universidad La Salle Cancún.