Tuhina Arora

Tuhina Arora currently holds a position in Central Marketing at Tata Digital since January 2025. Previously, Tuhina served as a Brand Manager at Nykaa from November 2023 to September 2025 and worked as a Management Consulting Analyst at Accenture Strategy & Consulting from May 2022 to October 2023, focusing on e-commerce strategy, process optimization, consumer experience strategy, competitor analysis, and operating model transformation. Prior roles include Management Consulting Analyst at Accenture Strategy in 2021 and Business Analyst at Deloitte India from July 2018 to July 2020, specializing as a functional/business consultant in the retail and consumer product sectors. Tuhina's early career involved positions as a Social Media Analyst at Hindustan Times and as a Business Development Executive at Wishup.co. Educational qualifications include dual MBAs from the Indian Institute of Management, Kozhikode, and SDA Bocconi, along with engineering degrees from Netaji Subhas Institute of Technology and Delhi University.