Nikitha Shiv

Manager - Marketing & Customer Acquisitions at Tata Group

Nikitha Shiv currently serves as a Manager in Marketing and Customer Acquisitions at Tata Group since August 2023. Prior experience includes a role as Senior Manager on the Growth Team at Dunzo, where notable achievements involved launching marketing strategies across major cities, reducing customer acquisition costs, and enhancing user retention by 18%. Nikitha has also held positions such as Brand and Marketing Manager at Louis Philippe, leading successful brand campaigns and improving customer relationship management. Earlier career experiences include leadership roles in business development at Zinnov and founding initiatives like the Mana Network and B.A.R Episodes. Educational qualifications encompass a Bachelor's degree in Information and Communication Technology from Manipal Institute of Technology, along with ongoing MBA studies from The University of Western Australia and a Professional Course at the Indian Institute of Management, Kozhikode.

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