Danai Bou Aoun

Danai Bou Aoun serves as the Head of Performance Marketing at Taxfix since October 2025. Previously, Danai held multiple roles at rebuy, including Head of Acquisition Marketing, Head of Paid Marketing, and Team Lead Paid Marketing from February 2021 to September 2025. Responsibilities included managing digital marketing operations across various paid channels, optimizing ad spend profitability, and collaborating on budget allocation tools. Experience also includes a position as Performance Media Lead at Interpublic Group (IPG) from November 2018 to December 2020, overseeing digital campaigns for major clients such as Reckitt Benckiser and McDonald's. Danai started with Publicis Media as Lead Performance Marketing for France and progressed through multiple roles, including Senior Performance Analyst and Junior Search Analyst, handling significant budgets and teams focused on digital marketing efforts for renowned brands. Danai holds a Bachelor's degree in Management Information Systems from Saint Joseph University of Beirut.