Emily Serrano

Emily (Hanson) Serrano has a diverse and extensive work experience spanning over several years. Emily currently holds the position of Director of Product Marketing at Taylor Corporation since 2023. Prior to this, they worked at Shutterfly, Inc. as an E-Commerce Lead from 2020 to 2023. In this role, Emily led the site experience strategy and planning, created content strategies for various categories, and implemented cross-category experiences to support marketing campaigns.

Before Shutterfly, Emily served as the Director of Channel Marketing & Merchandising at Bluestem Brands, Inc. from 2019 to 2020. Emily strategically developed and executed print merchandising strategies for Fingerhut, leading a team of media analysts and implementing a new visual merchandising presentation strategy.

From 2011 to 2019, Emily worked at Deluxe in various roles, including Director of Brand & Product Marketing and Senior Product Manager. Their responsibilities included creating strategic visions, managing cross-functional teams, overseeing merchandising and product development, and driving sales growth and marketing integration efforts.

Emily also gained valuable experience at Target Corporation, where they held roles such as Sr. Product Manager and Product Manager. Emily was responsible for driving product development, supporting merchandising strategies, leading negotiations, and developing key vendor partnerships.

Their early career at Marshall Field's involved roles as Sr. Business Analyst, Product Development Coordinator, and Product Merchandiser, where they developed financial plans, pricing strategies, and assortment plans for various categories.

Overall, Emily (Hanson) Serrano has proven herself as a skilled and experienced professional in product marketing, merchandising, strategy development, and team leadership.

Emily (Hanson) Serrano holds a Master of Business Administration (MBA) degree in Marketing & International Business from the University of Minnesota - Carlson School of Management. Emily also has a Bachelor of Arts (BA) degree in Marketing, International Business, and Spanish from the University of Wisconsin-La Crosse.