Heather Fernandez

Digital Marketing Director at TBC Corporation

Heather Fernandez has over 10 years of experience in digital marketing, specializing in SEM campaign management, SEO strategy, and online marketing programs. Heather has worked for various companies such as TBC Corporation, Media Whiz LLC Tex-Link-Ads, SmartLink Internet Marketing, MoreVisibility, SunGard HTE, and Upledger Institute. At TBC Corporation, they held roles such as Digital Marketing Director and Senior Manager Digital Paid Media, overseeing the execution of digital marketing programs for multiple consumer brands. Heather also managed paid search programs for retail brands owned by TBC Corporation. At Media Whiz LLC Tex-Link-Ads, they served as a Senior Search Engine Optimization Specialist, developing online marketing strategies and executing SEO for enterprise-level brands. Additionally, they served as the Director of Internet Marketing Strategies at SmartLink Internet Marketing, where they oversaw business development and trained sales and account management teams. Heather's diverse experience also includes positions at United Franchise Group, MoreVisibility, SunGard HTE, and Upledger Institute.

Heather Fernandez has an education history that includes attending PC Professor from 2006 to 2008, where they pursued a Dual Certifications-In Progress in MCSA/MCSE. Prior to that, they attended Palm Beach Community College from 2002 to 2005, earning an Associate of Arts degree in Business Management.

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Timeline

  • Digital Marketing Director

    July, 2020 - present

  • Senior Manager Digital Paid Media

    June, 2019

  • Digital Marketing Paid Media Manager SEM Manager

    April, 2017

  • SEM SEO Professional Paid Search Marketing Analyst

    November, 2012