The Marketing and Product Management team at TBC Corporation drives the strategic development and promotion of automotive replacement tire and non-tire products across multiple channels. This team focuses on market research, digital merchandising, and customer engagement initiatives to enhance brand visibility and drive sales, while managing budgets and product marketing strategies to meet the diverse needs of their clientele. By collaborating closely with cross-functional teams, they ensure that product offerings align with market trends and customer expectations.
Charbel Hwayek
Marketing & Merchandising Mana...
David Shapiro
Director Of Customer Marketing...
Heather Fernandez
Digital Marketing Director
Jordan Drouin
Senior Manager Product Marketi...
Patricia del Aguila
Vice President, Marketing & Me...
Richard Flanagan
Senior Director, Product Marke...
Sandra Sallman
Marketing Budget Manager - Mid...
Sarah Ovathanasin
Senior Marketing Manager
Terresa Earles
Product Marketing Manager
Tony Maddox
Vice-president, Product Market...
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