Mara Low

As Manager of Digital Strategy & Optimization, Mara Low keeps TBG at the forefront of digital strategy, personalization strategy, and grounded use of the extended feature sets of modern marketing platforms. Working closely with TBG’s Director of Digital Strategy & UX to develop these practices and execute comprehensive, innovative, data-driven digital strategies for TBG’s clients, Mara has over 10 years of experience creating, planning and executing creative digital strategies and solutions for large, complex institutions. Joining TBG in 2013 as a senior member of the Information Architecture, Digital Strategy & UX team, she has helped numerous health systems, B2B and B2C clients build and operationalize a personalization practice to help them take their websites to the next level and better meet their marketing goals and business objectives. Mara previously held significant user experience positions at The National Aquarium and The Smithsonian Institutions. She holds a degree in Communication from Drexel University and spent six months studying abroad at the Universidad de Costa Rica in San Jose, Costa Rica. When she’s not at work, you might find Mara hiking the trails, making upcycled art, or creating delicious dishes in a pop-up kitchen.