Melissa McMacken

As Manager of User Experience & Research, Melissa McMacken leads TBG’s efforts to sharpen, refine, and optimize user experience and research practices. Working closely with TBG’s Director of Digital Strategy & UX, Melissa focuses on evolving the quality of solutions and researching techniques and tools that make for a world class UX practice at TBG. Joining TBG in 2014 as a senior member of the Information Architecture, Digital Strategy & UX team, Melissa has over 10 years’ experience solving large-scale digital strategy, usability and information architecture challenges for a variety of clients. As a UX and research specialist, she excels at synthesizing user input and findings into improved outcomes that increase ROI. Melissa also has a leading background in digital healthcare; she previously held senior user experience positions at Johns Hopkins Medicine and CommunicateHealth. Melissa holds a Master’s in Science in Interaction Design and Information Architecture from University of Baltimore and a BA from Oberlin College in Latin American Studies. Beyond her work with TBG, Melissa is a mom to two energetic girls and a passionate vegan.