Derek Kie

Business Unit Director at TBWA South Africa

Derek Kie has a strong background in advertising and marketing, with a focus on digital and social media. Derek currently works at TBWA\\ South Africa as a Business Unit Director, leading a team responsible for servicing consumer and enterprise business units within MTN South Africa. Derek'srole involves coordinating a team of professionals and managing the workflow and output of all campaign work. Derek also builds and maintains relationships with stakeholders and serves as a subject matter expert for MTN's digital transformation.

Prior to their current role, Derek was a Business Unit Director at Digitas Liquorice, where they led a team in onboarding the Nedbank account and later managed a core team of account managers, strategists, and creatives. During their time at Digitas Liquorice, the Nedbank account grew to service all areas of the business strategically, creatively, and from a media perspective.

Before joining Digitas Liquorice, Derek was an Account Director at BNRY, where they were responsible for maintaining client relationships and providing strategic direction based on digital trends and technology. Key clients during their tenure included Isuzu, Vodacom, and Tempest Car Hire.

Derek's career also includes roles at NATIVE VML, where they served as an Account Manager and Project Manager, and at Firewater Interactive as a Project Manager.

Throughout their career, Derek has developed a strong skill set in client relationship management, strategic planning, and project coordination, with a focus on digital and social media marketing.

Derek Kie completed their education at two institutions. Derek first attended Glenvista High School, where they matriculated with exemption from 1994 to 1998. Later, they pursued higher education at the University of Johannesburg from 1999 to 2002, earning a National Higher Diploma in Industrial Design with a focus on Industrial and Product Design.

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