Justine Anjelica Rodriguez

Justine Anjelica (JA) Rodriguez is an experienced Senior Strategic Planner at TBWA\SMP, where a focus on integrated strategies has led to impactful campaigns, including the viral McDonald's "Love Ko All" film promoting gender inclusivity. Prior experience includes serving as Subscriptions Project Manager at Viu, where Justine tripled subscription growth and forged key industry partnerships. Justine also held leadership roles in student organizations at Ateneo de Manila University, including Secretary-General of the Department of Student Welfare and Services and Management Engineering Course Representative. Justine earned a Bachelor of Science in Management Engineering from Ateneo de Manila University, supplemented by a study at Sogang University in Business Administration.