Ben Wightman

Ben Wightman has a diverse work experience spanning over several years. Ben'smost recent role is at Tealium, where they serve as the APJ Lead of the Strategic Business Value Engineering program. In this position, they are responsible for enhancing customer engagement and collaboration, increasing sales, and leading client success by demonstrating the ROI of Tealium's CDP solutions to prospects and customer stakeholders.

Prior to joining Tealium, Ben worked at F5 as an Interim Senior Manager of Integrated Marketing & Customer Experience. Before that, they served as the Data Protection Officer for J. Walter Thompson Worldwide, where they were designated as the DPO for the company. Ben also held the role of Head of Data and Analytics at Wunderman Thompson APAC, where they led a multi-disciplined team and focused on integrating customer experience, strategy, and data analytics.

In their role as the Head of Data Strategy at Dentsu Aegis Network, Ben was responsible for driving the network's data culture, innovation, and governance. Ben also played a significant role in partnership strategy and discussions with media and technology partners to maximize value and meet business goals.

Prior to their roles at Dentsu Aegis Network, Ben worked at gyro as the Regional Group Director of Strategy & Planning for the APJ region. Ben supported the Chief Strategy Officer in developing business strategies for regional clients and was responsible for crafting gyro's service offerings in areas such as channel enablement and media.

Earlier in their career, Ben worked at Band Interprise and Band Pte Ltd, where they held various roles in marketing and sales enablement. Ben directed international teams and developed integrated marketing communication services for clients in the Asia Pacific region.

Ben's career began at SAP, where they served as the Regional Marcom Manager for Asia Pacific Japan. Prior to that, they worked as a Senior Consultant at Upstream Asia.

Overall, Ben Wightman's work experience shows their expertise in strategic business value engineering, data analytics, marketing, and sales enablement in the technology and advertising industries.

Ben Wightman's education history is as follows:

- From 2008 to 2009, Ben attended Northwestern University - Kellogg School of Management, where they pursued a Master of Business Administration (MBA) degree. Ben'sfield of study focused on Marketing, International Business, Entrepreneurship & Innovation.

- In 2013, Ben completed an Executive Education program at The Tuck School of Business at Dartmouth. This program covered various aspects of Marketing and Marketing Management.

- From 1995 to 1999, Ben studied at the S.I. Newhouse School of Public Communications at Syracuse University, earning a Bachelor of Science (BS) degree. Ben specialized in Marketing Management & Public Relations during this time.

- Ben attended Centerville High School from 1992 to 1995.

- In 2017, Ben completed the Certified Digital Marketer Program, specifically the Mobile Marketing Academy, at an unspecified institution. The program focused on Web Page Design, Digital/Multimedia, and Information Resources Design.

- Also in 2017, Ben obtained a Certificate in Advanced Analytics Mastery from eConsultancy.

- In 2018, Ben participated in the Marketing Masterclass, where they focused on Martech and completed The Marketing Technologist's Playbook.

- In 2019, Ben completed a program called Squared Online, which was delivered through iProspect. The program centered around Digital Communication and Media/Multimedia.

Ben Wightman has also earned several additional certifications, including Psychological First Aid from the ACC Institute of Human Services in July 2021. In June 2021, they obtained the Demandbase Solutions Account-Based Marketing (ABM) Certification. Ben has also completed various Google Cloud Platform certifications, such as Managing Security in Google Cloud Platform, Networking in Google Cloud: Defining and Implementing Networks, Networking in Google Cloud: Hybrid Connectivity and Network Management, Reliable Google Cloud Infrastructure: Design and Process, Google Cloud Product Fundamentals, Elastic Google Cloud Infrastructure: Scaling and Automation, Essential Google Cloud Infrastructure: Core Services, Essential Google Cloud Infrastructure: Foundation, Google Cloud Platform Fundamentals: Core Infrastructure, and Business Transformation with Google Cloud. Additionally, they hold certifications from the Google Digital Academy (Skillshop) in Campaign Manager, Display and Video 360, Google Analytics Individual, and Search Ad 360. Ben is also certified as a Salesforce Certified Marketing Cloud Email Specialist by Salesforce. Furthermore, they hold the Scrum Master Certified (SMC) certification from the Scrum Alliance. In 2019, Ben completed the Google Squared NEXTGEN program offered by the INTERNET ADVERTISING BUREAU. Finally, they completed the Google Analytics for Beginners course offered by Google in August 2019.