Natasha L.

Natasha L. has extensive work experience in marketing roles. Natasha currently works at Tealium as a Senior Manager in Marketing, starting in August 2022. Prior to that, they were a Senior Marketing Manager (Product & Social Media) at StyleSeat, where they led the expansion and shaping of the ideal customer profile based on market insight and research. Natasha also improved paid social and deal efficiency by 15% year over year and contributed to a 19% decrease in customer churn through the implementation of chat integrations.

Before StyleSeat, Natasha worked at Juice Beauty, Inc. as a Product Marketing Coordinator. In this role, they utilized customer knowledge and insights from various sources to improve product offerings and reduce buyer churn by 14% year over year. Natasha also developed and optimized go-to-market plans for new product launches, resulting in significant sales and traffic growth.

Prior to Juice Beauty, Natasha worked at Lilah Beauty, Inc. as a Social & Product Marketing Coordinator. Here, they successfully executed go-to-market campaigns and increased gross revenue by 11% year over year. Natasha also collaborated with cross-functional teams to identify and activate relevant audiences.

Natasha's earlier experience includes working as a Product Marketing Lead at Benedetta, where they developed and implemented a focused product marketing strategy, leading to increased organic search traffic, social media presence, and press coverage. Natasha also took ownership of product releases and campaigns, which contributed to a 14% year over year revenue growth.

Natasha began their career as an Assistant Marketing Team Lead at The Culture C.O.-O.P., where they proposed and prioritized projects based on competitor insights and customer knowledge. Natasha set KPI goals to drive vendor retention, brand awareness, and website and social media traffic, and co-led a 30-person team responsible for marketing, fundraising, and advertising for non-profit events.

Overall, Natasha L. has demonstrated expertise in marketing, including customer insights, go-to-market strategies, campaign execution, and team leadership.

Natasha L. has a strong educational background in both Business Studies and Communication and Media Studies. From 2016 to 2018, they attended the University of California, Davis, where they obtained a Bachelor of Science (BS) degree in Business Studies and a Bachelor of Arts (BA) degree in Communication and Media Studies. Natasha was highly involved in their education during this time, pursuing a dual degree in two different fields.

In addition to their academic degrees, Natasha has also obtained several certifications to enhance their skills in marketing and management. In December 2022, they completed the Product Marketing Bootcamp at the Product Marketing Alliance. In October 2022, they acquired the Skills for Marketing Managers certification from HubSpot Academy. Natasha also completed a course in Management Essentials on Coursera in January 2022, further expanding their knowledge in management.

Regarding more specific certifications, Natasha obtained the ChatGPT for Marketing, Content, Social Media, and PR certification from LIFT University in July 2023. In May 2023, they completed a certification in Social Media Content Publishing and Analytics from Oktopost. Finally, Natasha holds a Digital Marketing certification from Google, although the dates of completion for this certification are not provided.

Overall, Natasha L. has a well-rounded educational background with a focus on business, communication, and marketing. Natasha has pursued various courses and certifications to enhance their skills and expertise in these areas.