JM

Joseph McLaughlin

Vice President, Analytics & Optimization at Allegiance Group

Joseph McLaughlin has extensive experience in the field of analytics and optimization. Joseph has held various leadership roles in this domain, including Vice President at Allegiance Group and Director at Beaconfire RED. In these positions, they oversaw all operations of the Analytics & Optimization department, managed personnel, and recruited and trained new team members. Joseph also developed analytics strategies, set goals and KPIs for their teams, and implemented process improvements to deliver stronger results for clients. Prior to their roles in analytics, Joseph worked in online outreach and fundraising at the American Civil Liberties Union and Action Against Hunger | ACF-USA, where they created and managed online fundraising initiatives and optimized donation processes. Joseph started their career at the American Lung Association, where they developed successful email campaign strategies and maximized web traffic through social media promotion and SEO practices.

Joseph McLaughlin attended Temple University from 2000 to 2004, where they earned a Bachelor of Science (B.S.) degree. During their time at Temple University, they focused on Computer and Information Sciences, with a minor in Mathematics.

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Timeline

  • Vice President, Analytics & Optimization

    September, 2021 - present

  • Director of Analytics and Optimization

    March, 2021