MacArena de la Figuera

Macarena de la Figuera currently serves as the Directora de Patrocinio y Eventos at Teatro Real since September 2022 and has been the Directora gerente de Fundación Amigos del Teatro Real since September 2020. Previously, Macarena worked at LLORENTE & CUENCA as a Consultora de RSC y Reputación Corporativa from June 2013 to September 2020, focusing on CSR program development and corporate reputation analysis. Additionally, Macarena was responsible for social and environmental projects at Coca-Cola España from September 2008 to September 2020 and served as Account Manager at McCann Erickson, managing the marketing strategy for the Acciona brand from May 2005 to September 2008. Early career experience includes a role as Asistente de Dirección at Plan Internacional España. Macarena holds a degree in Comunicación Audiovisual from Universidad Complutense de Madrid and a Master's in RSC y Sostenibilidad from Universidad Jaume I and UNED.