Stefanie de Roquancourt

Stefanie de Roquancourt has a diverse range of work experience. Most recently, they have been working at Tecan as the E-commerce Commercial Lead since April 2023. In this role, they are responsible for developing and executing e-commerce strategies to drive sales growth and optimize user experience. Stefanie manages key stakeholders to deliver on e-shop sales targets.

Prior to their role at Tecan, Stefanie worked at SWAROVSKI as the Global Head of Go To Market from December 2020 to September 2021. Stefanie was responsible for ensuring deep market understanding and deploying the central marketing plan in markets according to headquarters' requirements. Stefanie also acted as a marketing partner to marketing directors and heads of central marketing teams, driving brand house KPIs.

Before joining SWAROVSKI, Stefanie held various roles at Ascenda, Air France-KLM, Hermès, and Christian Dior Couture, gaining experience in online marketing communications, B2C marketing and public relations, B2B marketing, and administrative support.

Overall, Stefanie de Roquancourt has a strong background in integrated marketing, e-commerce strategy, and brand management, with expertise across different industries and markets.

Stefanie de Roquancourt received a Certificate in Emerging leaders in a digital age from INSEAD in 2018. In 2011, they earned a BA (HONS) in Mass Communications from Liverpool John Moores University. Prior to that, from 2009 to 2011, they completed a Bachelor's degree in Communications, majoring in Marketing, at HELP University. In 2008, Stefanie completed the Language Foundation Program in English for Academic Purposes at The London School of Economics and Political Science (LSE).