Sjoerd Sipkema is an experienced professional in e-commerce and digital strategy, currently serving as the Manager of B2B e-commerce at Technische Unie since December 2016. Prior to this role, Sjoerd held the position of Senior Digital Strategy Consultant at Valtech (formerly eFocus) from August 2014 to November 2016, helping clients navigate digital transformations. Sjoerd's extensive background at Schiphol Group includes roles such as Program Manager Airport Retail and Manager of Digital Channels & eCommerce, focusing on enhancing the customer experience and managing web portfolios. Sjoerd began a career at Schiphol Group as a Project Employee in eBusiness and later as an Intranet Coordinator. Sjoerd holds a degree in Communication Systems from HU University of Applied Sciences Utrecht and furthered education at de Baak.