Erica Gannon

Erica Gannon is a seasoned marketing professional with a strong background in demand generation and digital marketing. Erica has worked in various companies such as TechnoMile, DealerBuilt, and Veriforce, where Erica successfully developed and managed marketing campaigns, implemented marketing automation solutions, established lead scoring programs, and collaborated with sales teams to define integrated lead lifecycle processes. Erica also has experience in managing marketing technology stacks, tracking KPI/ROI metrics, and collaborating with senior management to align marketing plans with company goals. Prior to their marketing roles, Erica worked as a Human Resources Generalist at Landry's Restaurants, providing employee relations support and conducting thorough investigations on issues. Overall, Erica brings a wealth of experience in marketing and management to their roles.