Gayane Asiryan

Gayane Asiryan has a diverse work experience spanning different roles and industries. Gayane started their career as an Online Marketing Intern at TechStyleOS in March 2019. Gayane then worked as a Paid Social Coordinator, responsible for customer acquisition for the Fabletics brand through paid social channels. In September 2020, they were promoted to Junior Acquisition Manager and continued to optimize and plan paid campaigns. In April 2021, they became an Acquisition Manager at TechStyleOS, where they managed the Fabletics customer acquisition strategy, executed AB tests, and played a role in opening a new brand, Fabletics Men. In September 2022, they were promoted to Senior Manager, leading the Paid Media and CRO team.

Before joining TechStyleOS, Gayane interned at MANGO in the E-Business Department for a few months in 2017. Gayane also worked at Ameria Russ Ltd., the largest distribution company in Russia for European food brands, where they were part of the Foreign Economic Activity Department from 2015 to 2016.

Overall, Gayane Asiryan has gained experience in online marketing, customer acquisition, paid media strategy, and international distribution throughout their career.

Gayane Asiryan obtained a Master of Science (M.Sc.) in International Business from Universitat Pompeu Fabra in 2016-2017. Prior to that, they earned a Bachelor's degree in Economics from the Higher School of Economics in 2011-2015. In addition, Gayane Asiryan has obtained certifications in "Influencing Others" and "Strategic Thinking" from LinkedIn, with the year of completion for "Influencing Others" not specified and "Strategic Thinking" completed in 2020.