Katie Graybeal

Vice President, Product Innovation, Research And Insights at TechTarget

Katie Graybeal has over 20 years of experience in marketing, market research, and insights. Katie is currently the Vice President of Product Innovation, Research, and Insights at TechTarget. Prior to this role, they held the position of Vice President of Market Insights and Senior Director of Segment Marketing at TechTarget. In these roles, they led teams focused on post-sales support and providing customized market insights to enhance customer success. Katie also served as the Senior Director of Audience and Content Marketing, where they were responsible for understanding the audience and making strategic decisions to grow and retain readership. Before joining TechTarget, Katie worked as a Director of Marketing at ePhilanthropy Foundation, where they developed marketing plans and managed programming to strengthen the nonprofit sector. Katie has also worked as a Freelance Graphic Designer/Publicist and a Marketing Assistant at Nancy Adams Personnel. Katie began their career as an Administrative Assistant at Daystar Temporary Services.

Katie Graybeal attended Howard Community College from 1999 to 2001, where they obtained an Associate's degree in Liberal Arts and Sciences/Liberal Studies. Katie then transferred to Towson University from 2001 to 2003, where they pursued a degree in Mass Communications with a focus on Public Relations.

Links

Previous companies

Towson University logo

Timeline

  • Vice President, Product Innovation, Research And Insights

    September, 2023 - present

  • Vice President, Market Insights (f.k.a. Segment Marketing)

    August, 2022

  • Sr Director, Segment Marketing

    June, 2021

  • Senior Director, Segment Marketing

    January, 2019

  • Senior Director, Audience And Content Marketing

    October, 2015

  • Director Of Marketing

    July, 2013

  • Marketing Manager

    July, 2008

View in org chart