Hanane Fariji

Hanane Fariji is an accomplished business development leader with extensive experience in sales, marketing, product management, and licensing operations. Currently serving as the Director of Business Development and MEA Business Unit Head at Techtronic Industries (TTI) since January 2012, Hanane has spearheaded various functions, including Profit and Loss management. Prior to this role, Hanane held the position of Senior Business Development Manager, focusing on distribution, sales, and product development. Hanane also served as Marketing Manager for Hoover and Vax at TTi Middle East & Africa, where successful marketing strategies led to significant brand establishment in the region. Hanane holds an M.B.A. from the University of Strathclyde, a Master's degree in Marketing from the Chartered Institute of Marketing, and a BA from Qadi Ayyad University, complemented by a Professional Diploma in Marketing from The Chartered Institute of Marketing.