Laurent Helbert

Laurent Helbert is an accomplished marketing executive with extensive experience in various industries, currently serving as the Head of Consumer Market at Techtronic Industries (TTI) since 2015, where responsibilities include managing a turnover of 100M€ for RYOBI and AEG brands. Previously, Laurent held the position of International Marketing Director at Carlsberg Group from 2010 to 2015, focusing on global strategy and brand management for the Kronenbourg 1664 brand. Earlier career highlights include serving as Brand Director at PepsiCo, managing a diverse portfolio including Tropicana, and as Senior Brand Manager at Warner Home Video. Laurent's career also includes roles as Brand Manager at D.E MASTER BLENDERS 1753 and Insights Manager at Unilever. Laurent holds a Master's Degree in Marketing from Université Paris Dauphine and a Master's Degree in Business Administration and Management from Université de Rennes I.