Álvaro Martínez Negrete

Álvaro Martínez Negrete serves as the Director of the Business School Division at Tecnológico de Monterrey since January 1993, focusing on positioning the school as a premier choice for business education across various programs. With a significant background in marketing and business intelligence, Álvaro has held multiple roles such as Professor and Academic Director at AlCe Mercadotecnia, and has contributed to strategic projects and business development across various institutions. Educational qualifications include advanced degrees in Business Data Science and Computer Systems from prestigious universities, complemented by certifications in Business Analytics and a recent Marketing Bridge Program. Additionally, Álvaro has co-founded a business venture and has extensive experience in corporate relations and talent management within the education sector.